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Marketing to Women
May 13th • 1- 4 p.m.
St. Cloud Public Library—Bremer Room
 The
Perfect Storm
Why the economic meltdown fosters an
opportunity
for creating a deep soul connection with women
Women are undeniably the most powerful economic force on the
planet! As Chief Purchasing Officer of the household, she makes
85% of all purchase decisions. But today everything has changed!
While she is desperately struggling with harsh economic
realities she hasn’t given up her drive to discover something to
believe in.
As founder and CEO of WomanWise, Dori Molitor,
will reveal her insights on marketing brands to women, why
traditional marketing is failing, and how to gain a profound
competitive advantage during this economic crisis.
After
graduating Summa Cum Laude from the University of Minnesota’s
Carlson School of Management, Dori worked at General Mills
across Big G and Betty Crocker portfolios. Since then, she has
gone on to create an internationally recognized brand marketing
agency consulting with Land O’Lakes, Schwan’s, Serta,
UnitedHealthcare, Novartis Pharmaceutical and many other leading
brands. Her firm has earned nine “Best in the World” honors,
including eight Globe Awards from the Marketing Agencies
Association Worldwide.
Panel:
Tara Tollefson, The Buzz Company
Lori Gerval, Finish Line Marketing
Tara Durheim, J.F. Kruse
Jewelers
Doug Solinger, Central Minnesota Women Magazine
Michelle Massman, Massman & Associates
Additional panelists
to be announced
Cost:
$50 late registration (after 5/10/09)
Sponsored by:
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